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HAIKEN

Distinct by design

Noticeably different about HAIKEN is the unique bottle design. Departing from the well-recognized silhouette of a small tapered bottle that one might expect from conventional vodka, HAIKEN sets itself apart with a modern, tall, textured bottle with details reminiscent of a crystal cut decanter. Approachable minimalist labeling that includes Japanese lettering for the original. The eye-catching fruit colors convey the taste of the flavored vodka within the flavored versions. While Japanese to its core, HAIKEN inspired curiosity from the American consumers, allowing them to access new appreciation and greater insight into the taste.

HAIKEN appeals to the traditional and curious drinkers alike through its captivating flavor profiles, mixability, drinkability, and refined production process using time-honored traditions.

What is Lychee & Yuzu?

Lychee

Beneath its rough, reddish-pink shell lies a juicy, translucent white flesh with a delicate floral aroma and a flavor profile that balances sweetness with a hint of tartness — often compared to a mix of grapes, roses, and ripe pears. Each lychee contains a single glossy brown seed at its core. The fruit is harvested in clusters during a short summer season, making it a highly anticipated delicacy in many parts of Asia. It is traditionally enjoyed fresh, but its versatility has led to its use in cocktails, desserts, sorbets, syrups, and even savory dishes.

Yuzu

Visually, yuzu resembles a small, rough-skinned grapefruit, often yellow or green depending on ripeness. Its flavor is equally distinctive — combining the tangy brightness of lemon, the sweetness of mandarin, and the floral bitterness of grapefruit. The result is a bold citrus profile with nuanced depth, used to elevate both sweet and savory dishes. In Japan, yuzu is more than just a fruit — it is a seasonal symbol. Its zest and juice are key ingredients in traditional sauces like ponzu, desserts, teas, and high-end spirits.